June 20, 2026
Why small businesses need targeted apps, not bloated software
Most off-the-shelf tools make you change how you work. A targeted app does the opposite — it fits the one process that actually matters to your business.
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Practical notes on building software, making technology decisions, and running a business well.
June 10, 2026
Three questions to ask before you build anything
Before writing a line of code or signing up for a tool, the most valuable work is deciding whether to build at all. Here's the short checklist I use with clients.
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